June 30, 2016
Choosing the clients who choose you!
New clients are the lifeblood of your business.
You might believe that you run a business for a whole range of reasons such as providing a service to clients or doing your bit for your local community by employing staff.
You know the consequences of failing in business because each and every day you are confronted by them. Just look at your staff – say you have 10 employees – whether you succeed or fail in business will have a significant impact on your staff and those who rely on them. You have to take into account, husbands, wives, partners and children – it is not as simple as saying I have 10 employees. So in reality, if your business failed then that might have a significant financial impact not only on your 10 employees but more likely about 40 people when you consider husbands, wives, partners and children.
So what have you discovered?
Firstly, that you have a business to run, not a hobby.
Secondly, you need to get serious about how you run your business.
So if new clients are the lifeblood of your business and new clients have chosen to come to your business – do yourself a favour.
Choose which new clients you really want to have for your business. These new clients haven’t chosen you because you can’t provide the goods – you can – and that is why they are coming to you. Be deliberate and choose carefully. One or two bad eggs can give your business a lot of hurt.
How often do we see businesses lurching from one disaster to another? The ‘she’ll be right’ business model. Business is not like that.
Margins are shrinking so the real test for the business operator is how to squeeze more out of the margins by being efficient and cutting out the waste, not only in materials but in the time wasters and non-paying clients.
To help you in your business we have set about, in a light-hearted manner, penning an eBook to identify some of the client types you will meet, if not daily, then on a regular basis.
The intent of this eBook is to give you the edge – draw on the experience of someone who has been in business for nearly 40 years.
We don’t claim to have seen them all but we know the importance of spotting the problem client before they do you harm.
Read the book – it won’t take long but it might just give you a different perspective on the new client knocking at your door.